From Past to Present

From Past to Present

Carrying the adventure that started in 1978 to 60 different locations throughout Turkey, Lizay continues to shed light on the sector with her special collections, where she blends her knowledge and art.
The story of company founder Mahmut Serbes, which led him to success, begins in 1978 when he stepped into the family business in the sector. Later, aiming to establish his own formation, he laid the foundations of Lizay with the store he opened under his own name in Adapazarı. Taking its position further with the second store opened in a different location during the rebuilding of the store, which was under the rubble during the 1999 Adapazarı earthquake, one of the biggest factors affecting the historical development of Lizay, Serbes took the first step of its growth strategy.
Strengthening its position in the sector with its stores in different locations in the early 2000s, the company moved its Headquarters and Headquarters to Nuruosmaniye, the heart of jewelery, as of 2012.
Carrying Lizay to these days, Mahmut Serbes aims to advance its position in the jewelry sector with each passing day, with its 60 store network, 250 sales points and social responsibility projects that are increasing throughout Turkey.
Adopting the view that growth depends on institutionalization and teamwork, Mahmut Serbes prioritizes the idea that the institutional infrastructure should be built on strong foundations in order to realize its goals.
The new generation Serbes family members, Yeliz and Çağatay Serbes, who joined Lizay's body, adopt the principle of carrying their mission in the sector to the next level with their father and continue to realize big projects for jewelery lovers by blending Lizay's rich history in the field of jewelery with its quality.